As the Green movement continues to grow, there will be a need for a more authoritative authority to validate that a service or product is actually Green in a more Green-concerned world. There are several important questions that should be answered before we travel much farther into the new Green economy.
The first question is “What is the definition of Green?” and the second is “How do I certify that my product or service is Green?” Both questions seem to have numerous half-baked answers that will do more than prove how embarrassingly unprepared most people are about this new challenge.
Green refers to the health implications of anything we add to the equations of our complex lives. If there are immediate and long-term harm done to humans, animals, or living things, the process is not Green. Now, it must be admitted that there are no 100% Green programs, but Green generally is established by a balance of minimal harm and maximum benefits. So, something like a disinfectant may be Green in an objective viewpoint because it has a minor concern during application, but has major health benefits to the health of those in a hospital.
A Green Audit requires a total review of the product or service being offered to assess the pros and cons of the project. The process is a professional evaluation that determines if there is a basis for the Certifiably Green Clean trademark. This certification is done by an independent third party that does more than collect a fee. The Green Audit provides the information to substantiate the certification, and these findings are published in a report that provides solid proof for Green Clean certification.
Some products can earn the approval of the EPA, but the EPA process can be difficult, inapplicable to your situation, or too difficult to obtain. Working with the Green Clean Institute as an independent firm, the Green Audit is available for commercial and non-commercial applications. This process is honest, efficient, and uncompromising. It does, however, require a complete review and evaluation to determine if the program can be certified as Green.
The Green Audit starts with an outline of the service or product citing all elements of the program under review. Research and review will produce a preliminary report. If it is deemed that the program has the potential of a Green certification, the next step is to complete the Green Audit with a live application. If all goes well, a Certifiably Green Clean certification is issued to the company for the product.
In an age where many claims for a Green product or service are unsubstantiated, or may be misleading, the ability to provide certified proof of your Green merits is invaluable. This is a project of the Green Business League using the highly-respected services of the Green Clean Institute. If your company is Green only by self-acclamation, you will find that requesting a Green Audit from a professional outside source will make a huge difference in the acceptance of your product or service.
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