What is a squeeze page? A squeeze page is a simple page that plays a large role in developing an email list that you can use to market your product. They have made it easier to drive traffic to your websites. When implemented in the right way they are a great tool that you can have in your Internet marketing tool box.
Basically a squeeze page gives a small taste of your website to your squeeze page visitor while encouraging them to sign up on your mailing list.
Included in your squeeze page is usually a web form that gathers information your visitor types in and sends the information to your autoresponder which will in turn send out prewritten emails out to your subscriber on a predetermined timeline.
It would be best to include an attractive headline and some content about what you are offering on your main website. The combination of these facets will hopefully entice your visitors to give you their information and get added to your mailing list.
It is a good idea to keep your squeeze page as simple as possible to focus your visitor on signing up right away. You can give something away for free, such as a short and informative course offered via your autoresponder in return for their name and email address.
To recap, this is what a squeeze page can consist of. An enticing title telling the visitor what they will get for signing up. You will also want convey to the visitor what they will receive, how it will help them, and how they will benefit from this help.
That’s it. Using a squeeze page you can get a visitor’s email address and name so that you can put them on your optin list. Your optin list is the bread and butter of your internet marketing business.
If you intend to make money on the internet this is a must have element of your business. By opting in on your squeeze page, your visitor gives you permission to send them email and it will not be considered SPAM. They will always have the opportunity opt out of your email list, this giving them control to end emails you send them if they are no longer interested in what you are offering them.
All of the reputable autoresponder systems that are currently in use utilize the double opt in process. This means your visitor signs up on your squeeze page and then will receive an verification email that will contain a link that they need to click to verify they ok with your sending them emails.
You will also want to consider using some tools to encrypt your squeeze page so the sneaky visitors don’t try and get to your free product without signing up on your autoresponder. Most of the time you don’t have to worry about this but it is good to know if it looks like you are not getting the subscription rate you think you should be getting.
When you start using squeeze pages it will become vividly clear that they are a very effective marketing tool. So what are you waiting for? Get started.
When your list starts growing you may get the itch to slam your subscribers with sales letters to try and make quick money. Try to avoid this by giving them useful information or things for free that they can use. Send your sales material to them sparingly. If you treat your subscribers right, you will see your list grow quickly and when you send out your offers you will get a good response that will amaze you. So you don’t want to kill the goose that is going to be laying your golden eggs.
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