Comscore is Digital Market Intelligence

Comscore
 comscore digital market intelligence
Comscore provides information on the behaviours of Internet users and consumers worldwide. The data is based on approximately 2 million consumers who have volunteered to have their behaviour tracked.

If you navigate to the Products & Services page at http://comscore.com/Products_Services, you can see the main categories of intelligence they provide.

Currently the categories include:

• Advertising Effectiveness (digital and cross-media campaigns)
• Cross Media Measurement (Internet, mobile, radio, print)
• Custom Research (leverage the panel for custom research)
• Marketing on the Internet
• Media Planning & Analysis
• Mobile Media
• Search Marketing
• Technology Tracking
• Video & Distributed Media Management

They’ve also got free insights and information on their “Comscore Voices” blog. Subscribe via RSS, email or Twitter to stay up to date.

 comscore voices blog

Comments on this entry are closed.