* When selling your home, there are three must haves for a great,attention seeking auction advertisement. The first is a headline that grabs your audience and makes them interested in what you’re going to say about your home. When creating your headline, use the best, most exciting features of your home, such as ” Unique Architect Designed Home!” or ” Assumable Loan” You want your headline to be creative enough to catch your buyer’s eye. You want them to read your advertisement about your home. By gaining their interest they will be intrigued enough to see your home before they visit anyone else’s.Who knows they may even click ‘Buy it Now !”
* Another element is to highlight the USP ( unique selling point) of your home, such as an ocean view, recently remodeled or within walking distance of schools. You are trying to create a lifestyle in the mind of your potential buyer. This will give them even more reason to want to look at your home before making a final purchase. Make sure you describe your home in detail, create a detailed visual picture in your reader’s mind.
* An attention holding closing to your ad will get your reader to click on your ad or call . Appeal to their desire to own their own home or holiday home by finishing with something like:” Buy it now, before its too late” or :”Folks are desperate for this home- be the first!” Now you have your ad written place the ad in your local newspaper and if selling by auction your chosen auction site.
* Another good method of advertising is “Open House”. You have your house already to show;it looks immaculate,its sparkling clean, the repairs have been made and the clutter cleared, so advertise your “open house”. Create colorful,eye grabbing flyers so everyone who attends your open house will get a flyer before they leave. The flyers describe the your home in detail and talk about price. Distribute them locally and make sure that all your contact details such as phone, email and web address are included.
* When scheduling your “Open House”, you will want to schedule it for a Saturday or Sunday afternoon between 2 – 5 pm. You will also want to check your calendar to ensure your “Open House” is not competing with any kind of major sports playoffs or any religious holidays or local events. Even though you’re selling by auction do not neglect this route-it establishes trust and shows that you have nothing to hide.
Create a guest book so you can get the names and addresses of all the potential buyers who attend. Take notes, and write down every positive comment made by those who attend. Keep in touch with people who show an interest. This will be important later if you have to reduce your selling price or change the terms of the sale . During the “Open House” talk about local amenities, and schools. Hey if they’re really interested and don’t know your neighborhood you may want to offer a local tour.
You may get lucky and have someone interested enough to buy your home on the spot! Have blank sales contracts ready, you can get them from any office supply store or download one from your computer.
Finally on the subject of “Open House” attract more visitors by putting an “Open House” sign in your front yard. Attach balloons for added attention! If you live on a street with little drive by traffic place arrows on other prominent street corners.
If you sell your home by auction use as many photos as possible but make them relevant. I’ve seen lots of auctions where sellers have taken pictures of their derelict sheds, of pets, of babies; of anything but the property they’re trying to sell. buyers are not interested in anything other than your home!! Potential buyers want pictures of the kitchen, of attic space, , they want pictures of your neighborhood, of your city. Give them photos which show how well your home is decorated, what a good neighborhood its in, what a great city its in.
* Follow these tips and watch your home sell!
Related posts:
