Blogging has been around for several years now, and is more than a fad. Its not only the realm of pimply faced teenagers and internet addicts.
If you seriously want to earn money online, you need to be blogging. Blog is the abbreviated version of “web log”. They were originally used as a type of online diary for people who wanted to record their thoughts for posterity sake, and share information with friends and the world in general.
When you get serious about making money online, you realize the need to blog. Blogs make it easy to provide vast amounts of content, and information for your sites visitors. This in turn increases your visibility on the web.
The other major reason blogs have become popular with businesses of all kinds, is that they are free to implement. Google’s “Blogger” site is free for anyone with a Google account. They provide what amounts to unlimited storage space for all your thoughts, as well as a place to advertise without any cost.
Savvy internet marketers earn money online by getting as many hits on their sites as possible. Blogger blogs are indexed in search engines very quickly compared to standard page sites. The rapid indexing allows you to show up in search engine results pages (serps) far quicker than the standard method of search engine submission.
Blogs are sometimes included in search engine results in a few days. In a few cases, withing a few hours. The quicker you can get listed, the sooner people being to visit your site, and the quicker you begin to earn money online.
Text is all search engines know. You can include all the graphics you want, but they wont get you listed. All the search engines understand is text.
Increasing your visibility in the serps, brings more visitors to your site. Some people have blogs without websites. Others use their blogs to compliment their websites. Blogs can promote affiliate programs or Adsense or any other income stream.
Keyword marketing is the best use of a blog. The ability to include large numbers of keywords to drive traffic to sales pages makes a blog an ideal platform. The amount of text gives your site much higher visibility.
You can use blogs as one accountant I know does and keep your customers and clients informed of accounting strategies, which in turn keeps them reading the blog, and keeps them linking to his sales page where he also provides other services like tax prep, bookkeeping, credit repair, etc. You can use a blog to organize your own thoughts in a format that is accessible to you anywhere in the world. If your planning to earn money online, then you need to keep track of your business objectives. A blog is the perfect format for this.
As long as your writing about your business, it might as well be online and accessible so that others can read about your business also. The more information you provide, the more visible your site becomes. Its like automatic advertising in a format that search engines love.
You can publish your own well written articles, rich in keywords, to your blog. Include links to your favorite sites, and then ask those sites to include links back to you. This also increases your exposure, visibility and page rank.
There isn’t much of a limit on what you can do with a blog. You can even add forms to collect email addresses and revue products.
You can allow others to post to your blog. This is an extremely powerful feature (although these comments have to be moderated to make sure they are not just spam, and that they stay on topic. This is so powerful because others provide you with content. People who earn money online talk about content being king, and it is. The more and better your content, the more visibility you will have.
What a great idea blogs are for the new business owner. Free to start, and fun and easy to administer.
As we said earlier, Google’s Blogger platform is completely free to anyone with a Google account. It can be hosted either on Googles servers, or on your own hosting account. If you are new the idea of earning money online, and want to try your hand at blogging, this is a great way to start.
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